Messe Wien

The Austrian architect and well-known draftsman „Ironimus“ Gustav Peichl is responsible for the planning of the 96m high trade fair tower in Leopoldstadt, which was erected in 2003. The trademark of Messe Wien is also considered a reminiscence of the Mannesmann Tower*, which was located there until 1987 and was a gift from the Düsseldorf company of the same name.

Built on parts of the site of the 1921 World’s Fair in the Prater, the Vienna Trade Fair was intended to improve the dismal economic situation after WWI. Despite complete destruction during WWII, the annual early and autumn fairs were very soon well attended again. In the course of the division of the fairgrounds, the current exhibition and congress center was built at the beginning of the 20th century, and to the south, among others, the WU campus.

*Fig. 2: Official Gazette of the City of Vienna, Vienna Library, 1956